PROJECTS / MAJOR LEAUGE SOCCER
CITY IS MINE brings together nine MLS clubs through a campaign at the intersection of soccer, fashion, and culture.
FUTURE IS COLOR® was brought in to develop and produce the collective campaign layer, creating a visual system that could celebrate the individuality of each city while bringing all nine together through one shared identity.
ROLE: CREATIVE DIRECTION + CAMPAIGN PRODUCTION
CREDITS
Creative Direction + Production — FUTURE IS COLOR®
Creative Director — Erwin Hines
Photography — Nathan Conception
Videographer — Jules DeGuzman
2nd Camera — Ryan Victorio
Gaffer — Kyle Abeysinghe
Key Grip — Michael Bowie
Movement Coach — Nahla Valdez
Styling — Jordan Kai
CAST
Jaclynn Pineiro
Santiago Andujo
Christian Camilo Barrientos
Ariana Radcliffe
Cristina Cruz Martinez
Bramante Mychaels
Augustine Cota
Carolina Perez
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